Top Email Marketing Automation Tools for WordPress

WordPress
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Email marketing is a powerful way to connect with your audience personally, but managing campaigns, segmenting your audience, crafting compelling emails, and analyzing results can be overwhelming.

Email marketing automation tools can help you simplify these tasks and set up automated workflows based on subscriber behaviors. For example, you can create a welcome email series for new newsletter subscribers or send cart abandonment emails to those who leave your online store without completing their purchase.

This guide will explore six of the best automation tools for WordPress. These options can benefit both email marketing novices and experienced marketers.

What Email Marketing Automation Can Do

Setting up email campaigns manually is time-consuming. For example, if you want to send an email when someone’s subscription is about to expire, you could track all expiration dates and send reminders manually, which requires a lot of effort. With email marketing automation, you simply set up a trigger to automatically send a “Your subscription is ending soon” email 30 days before each renewal date.

Here’s what automation can do:

  • Send personalized welcome emails when someone joins your list.
  • Automatically send new posts as emails to your subscribers.
  • Trigger cart abandonment flows if someone leaves items unpurchased.
  • Segment your list based on interests, location, purchase history, and more.
  • Create dynamic content that personalizes each message.
  • Create multi-step journeys to guide subscribers.
  • Track engagement metrics to see what resonates.
  • Automate list cleaning so you can focus on strategy.

Marketing automation works 24/7 to strengthen relationships with your contacts, allowing you to focus on high-level strategy while the tools handle repetitive tasks. This enables more thoughtful and strategic messaging.

If you’re ready to automate your email marketing efforts, let’s explore some tools that can help.

Top 6 Email Marketing Automation Tools for WordPress

You need tools that simplify automation and make it as easy as possible. Here are six tools that will help you achieve that.

1. SureTriggers

SureTriggers is an automation solution designed for WordPress sites to simplify integrating plugins and services. It enables automating tedious tasks.

SureTriggers connects with many plugins and apps, without integration restrictions in its free version.

Key Features of SureTriggers

  • Visual No-Code Canvas Builder: Visually design automations, understanding how different parts of the workflow interconnect.

  • Extensive Integrations: SureTriggers integrates with numerous apps, services, and WordPress plugins such as Gravity Forms, WooCommerce, LearnDash, FluentCRM, and more SureTriggers integrations.

  • Automation Between Multiple WordPress Sites: Connects different WordPress installations, enabling cross-site automations.

  • Retry Mechanism: Retry failed automations caused by timeouts or connection issues.

  • Scheduled Automations: Set specific times for automations or establish recurring schedules.

  • Data Formatting with Formatters: Shape data as needed, from date formatting to mathematical operations, without coding.

  • Multi-Step Automations: Chain together a series of actions triggered by a specific event.

  • API Integration: Connect SureTriggers with software or services not natively integrated, without requiring any coding knowledge.

  • Incoming Webhooks: Receive data from other websites or apps, enabling automations from third-party apps without native SureTriggers integration.

SureTriggers Pricing

All SureTriggers plans are free. Paid licenses are expected in the future.

The free plan supports 5 workflows and 1,000 actions monthly.

2. Active Campaign

ActiveCampaign is a marketing automation platform designed to help businesses connect effectively with their audience.

It offers features, from email marketing to CRM integration, to improve campaigns and customer relationships.

Key Features of Active Campaign

  • Automated Campaigns: Set up workflows, triggers, and bots to automate marketing.

  • Emails and Forms That Convert: Create emails and forms that capture leads and move them through sales funnels.

  • SMS Marketing: Send SMS, in-app messages, and more to connect across channels.

  • Lead Nurturing: Guide leads through custom journeys with targeted email drips and sequences.

  • Workflows: Build multi-step workflows to enroll contacts into the right journeys.

  • Automated Task Management: Score leads, send them to sales, and update data in bulk using automation.

Active Campaign Pricing

  • Marketing Lite: $29/month billed yearly; includes basic features.

  • Plus: $49/month billed yearly; includes email, forms, and e-commerce integrations.

  • Professional: $149/month billed yearly; includes advanced features.

  • Enterprise: Custom pricing; includes extra support and security.

3. Zapier

Zapier is an automation platform that connects thousands of SaaS platforms. If your marketing happens outside of WordPress tools, Zapier might be a good fit.

These automations are called “Zaps.” Use Zaps to set up triggers and actions between apps to streamline workflows and boost productivity.

Key Features of Zapier

  • Multi-step Zaps: Chain together multiple actions, like sending a Slack message, creating a Trello card, and adding a Google Calendar event, from one trigger.

  • Paths: Build conditional logic into Zaps, such as adding a row to a spreadsheet if a form response meets certain criteria.

  • Filters: Customize the data that flows through Zaps by filtering by specific field values or dates to control when actions happen.

  • Scheduling: Run Zaps on a custom schedule, such as daily, weekly, or only on weekdays, rather than every time the trigger occurs.

  • Formatting: Automatically format information like dates, amounts, and text before sending data between apps.

  • Webhooks: Instantly connect web services without coding by sending and receiving webhook data.

Zapier Pricing

  • Free Plan: Offers single-step Zaps and a no-code editor with 100 tasks/month.

  • Starter Plan: $19.99/month billed yearly with 750 tasks/month; includes multi-step Zaps, filters, and formatters.

  • Professional Plan: $49/month billed yearly with 2,000 tasks/month; includes unlimited premium apps, auto-replay, and custom logic.

  • Team Plan: $69/month billed yearly with 2,000 tasks/month; includes unlimited users, premier support, and shared connections.

  • Company Plan: $99/month billed yearly with 2,000 tasks/month; includes advanced admin, SSO, and custom data retention.

4. HubSpot

HubSpot is known for its marketing automation software that helps streamline campaigns by automating lead scoring, follow-ups, and more.

HubSpot connects its automation to CRM data, tailoring campaigns to specific audience needs. They also offer a Hubspot plugin for WordPress integration.

Key Features of HubSpot

  • Automated Campaign Creation: Automate marketing with workflows and bots.

  • Email and Form Automation: Automate forms and emails for timely and relevant communication with leads and customers.

  • Cross-Channel Integration: Extend campaigns across channels like SMS and in-product marketing.

  • Lead Nurturing Capabilities: Nurture leads further through the sales funnel with email drip campaigns. HubSpot has a visual editor for building emails without coding.

  • Customizable Workflows: Customize workflows visually for different audience segments.

  • Task Automation: Automate task management, such as scoring leads, sending them to sales, and managing data in bulk.

  • CRM Integration: Personalize emails and other messages with CRM data.

HubSpot Pricing

  • Professional Plan: Starts at $800/month billed annually; includes 2,000 marketing contacts and charges $225 per month per additional 5,000 contacts, plus a one-time $3,000 onboarding fee.

  • Enterprise Plan: Starts at $3,600 monthly, billed annually; includes 10,000 marketing contacts with $100/month per additional 10,000.

5. CartFlows

CartFlows helps you create sales funnels, upsells, downsells, and optimized checkout experiences to maximize revenue.

Its drag-and-drop interface makes it easy to build everything from lead generation funnels to advanced sales workflows. Once set up, funnels work automatically.

Key Features of CartFlows

  • Order Bumps: Automatically recommend relevant products to customers before checkout to increase revenue by 10-30%.

  • A/B Split Testing: Find the highest converting funnel design using built-in A/B testing features.

  • Dynamic Offers: Personalize offers based on behavior and location without manually creating multiple pages per persona.

  • Cart Abandonment: Recover lost sales by retargeting incomplete purchases and sending automated email messages.

  • In-depth Analytics: Improve conversions with insights.

CartFlows Pricing

CartFlows offers annual and lifetime pricing options for Pro and Elite plans:

  • Starter: $129/year for 1 site and core features.

  • Elite: $249/year for 10 sites and additional order bump and one-click upsells/downsells.

  • Pro: $449/year for up to 30 sites and advanced funnel and automation features.

6. Convert Pro

Convert Pro is a lead generation tool for WordPress sites designed to turn website visitors into leads to connect better with your audience.

Convert Pro is easy to use and works with other marketing platforms.

Key Features of Convert Pro

  • Drag & Drop Editor: Build opt-in forms without coding to capture emails and contact details and build your list.

  • Behavioral Triggers: Target visitors with messages to boost conversions based on behaviors, pages visited, and time spent.

  • Integrates with Email Services: Manage data from multiple apps using Convert Pro’s integration with email services.

  • Exit Intent Pop Up: Catch visitors’ attention with an offer right before they leave the page.

  • Multi-Step Popups: Engage users with age verification and yes/no popups.

  • Advanced Targeting: Show personalized messages based on data captured about users.

Convert Pro Pricing

  • Convert Pro: $87 annually; offers all features on unlimited websites.

  • The Growth Bundle: $187/year; includes Convert Pro along with products by Brainstorm Force including Astra Pro theme, Premium Starter Templates, Schema Pro, Spectra Pro, and more products by Brainstorm Force.

These email marketing automation tools available for WordPress let you set up no-code automations that trigger based on subscriber behavior, making tasks like sending subscription expiration reminders easy. Don’t just manage your emails – automate them for the most efficient outreach.