Samsung has maintained its position as the world’s leading TV manufacturer for an impressive 19 consecutive years. This remarkable achievement highlights the company’s consistent innovation and ability to meet consumer demands in an ever-changing market. Let’s delve into the factors behind Samsung’s enduring success and examine the current state of the global TV industry.
Samsung’s Market Leadership
According to recent data from market research firm Omdia, Samsung captured a 28.3% share of the global TV market in 2024. This continues the company’s unbroken streak of market dominance that began in 2006. Samsung’s success can be attributed to several key factors:
Premium and Ultra-Large Segments
Samsung has particularly excelled in high-end TV categories:
- Premium TVs (priced $2,500+): Samsung holds a commanding 49.6% market share.
- Ultra-large TVs (75 inches and above): The company claims a 28.7% share of this growing segment.
QLED Technology
Samsung’s QLED (Quantum Dot LED) TVs have been a significant driver of its success:
- 8.34 million QLED units sold in 2024
- 46.8% market share in the QLED segment
- QLED TVs now account for over 10% of all global TV sales
OLED Market Growth
While traditionally dominated by LG, Samsung has made impressive strides in the OLED TV market:
- 1.44 million OLED units sold in 2024
- 27.3% market share in OLED TVs
- 42% year-over-year increase in OLED TV sales
The Global TV Landscape
Samsung’s success is set against a backdrop of overall growth in the TV industry:
- Global TV shipments grew by 2% year-over-year in 2024, reaching 208.83 million units.
- The premium TV segment saw particularly strong growth, with shipments increasing by 51% in Q4 2024 compared to the previous year.
Emerging Competitors
While Samsung maintains its lead, Chinese manufacturers are gaining ground:
- TCL and Hisense have surpassed LG in terms of unit sales.
- TCL has shown rapid growth in the premium TV sector, taking second place with a 20% market share in Q4 2024.
Technological Innovations
Samsung’s continued dominance is largely due to its focus on cutting-edge TV technologies:
AI-Powered Features
At CES 2025, Samsung unveiled Vision AI, a technology designed to personalize the viewing experience by analyzing user preferences and habits.
Art Integration
Samsung has expanded its Art Store feature, previously exclusive to The Frame TV line, to include Neo QLED and QLED models. This allows more consumers to display digital art on their TVs when not in use.
Challenges and Future Outlook
Despite its strong position, Samsung faces potential challenges:
- Increasing competition from Chinese brands in the premium segment
- Potential impact of trade policies, such as proposed tariffs on Mexican-produced TVs, which could affect Samsung’s North American market share
To maintain its leadership, Samsung will likely continue to focus on:
- Advancing AI and smart home integration in its TV lineup
- Further development of display technologies like QD-OLED and MicroLED
- Expanding its presence in emerging markets
Samsung’s 19-year reign as the global TV market leader is a testament to the company’s ability to innovate and adapt. As the TV industry continues to evolve, it will be fascinating to see how Samsung navigates new challenges and maintains its competitive edge.