Samsung’s latest Galaxy S25 smartphone made a splash at the recent APIK winter sports festival in Mississauga, Canada. As a key partner of the event, Samsung showcased the phone’s capabilities in a unique and engaging way. The festival featured professional snowboarders and skiers performing stunts, providing a perfect backdrop to highlight the S25’s features.
The company used the event to celebrate the Canadian launch of the Galaxy S25 lineup, focusing on demonstrating the new flagship’s robust performance.
One of the standout features highlighted was the improved Sketch to Image tool, allowing users to create custom digital art.
Nightography Demonstration
An elevated chairlift viewing platform was constructed at the pop-up space to showcase the Galaxy S25’s Nightography capabilities. This provided a unique vantage point and allowed guests to test the phone’s low-light performance firsthand.
4K Video Capture
Athletes at the event were equipped with Galaxy S25 smartphones to record their performances in 4K resolution. This allowed the audience to experience the action up close and highlighted the phone’s video recording capabilities.
One UI 7 Experience
Samsung created a pop-up space, including a Lift Ticket Studio, where visitors could capture photos and explore the latest features of the One UI 7 interface. This included features like Now Bar and Now Brief.
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Custom Snowboard Design
Samsung provided an interactive experience where fans could design custom snowboards using the enhanced Sketch to Image tool. A competition was held, and one lucky winner received a snowboard featuring their unique design.
The Galaxy S25 series is now available for purchase in Canada. The base model is priced at CA$1,198, while the Galaxy S25+ and Galaxy S25 Ultra are available for CA$1,438 and CA$1,918, respectively. These prices may be reduced with trade-in options and available bundle deals.
The APIK festival provided a fitting stage for Samsung to demonstrate the Galaxy S25’s capabilities and engage with winter sports enthusiasts.