Your contact page could be the pivotal element that turns visitors into customers. Every page on your WordPress site should aim to convert visitors into satisfied clients. If one page falters, it can negatively impact your entire website. Your contact page might be that weak link, potentially undermining your entire presentation. Remember, selling is all about perception and presentation.
In this post, we’ll explore strategies to create a contact page that maximizes conversions. We’ll also review some top contact form plugins to help you implement the technical aspects effectively.
So, how do you create a contact page that converts most of your visitors into leads? Here are three key tips to enhance your contact page. Depending on your business, you may not need to implement all three, so use your judgment wisely.
1. Be Concise
Your customer is on your contact page because they need to reach you. Ideally, they’re already interested and simply need a way to get in touch. Keep your contact page uncluttered and straightforward.
Keep it short, sweet, and simple. You can add an “About” page for detailed business explanations. Your contact page should focus on outreach.
Here’s how:
Tell your customers why they should contact you. Be specific:
- “Contact us for a free consultation”
- “Get in touch for more information about [specific service or product]”
- “Contact us today to get started”
If it makes sense for your business, include your contact information prominently. Use varied text color, bold, or larger fonts to make this information stand out.
2. Build Trust
Your contact page should feel inviting, not like a marketing pamphlet. Visitors should feel compelled to initiate contact, not run away. Make it easy for them to learn about you and your business.
Provide an Address
Including a physical or mailing address can enhance trust and legitimacy. It also helps attract local customers.
Link to FAQ, Privacy Policy, and Other Relevant Sources
Provide visible links to relevant pages such as your FAQ and Privacy Policy. These resources can address potential concerns and help customers make informed decisions.
Frequently Asked Questions
Privacy Policy
Add Social Links
Social media links serve two purposes: providing social proof and offering additional channels for connection. Even if visitors don’t contact you immediately, they might follow you, potentially leading to future opportunities.
3. Provide Multiple Contact Methods
While physical addresses build trust, customers often need more immediate communication options, especially for online businesses.
Provide instant means of communication:
- A telephone number with good availability
- Instant messaging options (e.g., Skype, WhatsApp)
- An email address that’s regularly monitored
Most importantly, include a contact form. A functional contact form is essential for customer relations. When creating your form, include fields relevant to your business. For example, a web design service might include a budget field, while a life coach might ask for a phone number.
Top Contact Form Plugins
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Contact Form 7: Easy to configure and use. Create and manage multiple forms with customization options.
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Gravity Forms: A premium option with advanced features for complex forms, surveys, and more.
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Ninja Forms: User-friendly with a drag-and-drop interface and developer-friendly hooks and filters.
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WPForms: Intuitive form builder with both free and premium versions available.
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JetPack Contact Form: Integrated with WordPress core, offering a simple solution for basic contact forms.
A Note on Spam Protection
Implement anti-spam measures to protect your forms from bot submissions. Consider using a CAPTCHA solution or other anti-spam plugins compatible with your chosen form plugin.
Additional Tips
- Include your contact page link in your navigation or footer menu for easy access.
- Consider optimizing your contact page for print using a plugin like WP-Print.
- Set clear expectations for response times, especially if you can’t monitor communications 24/7.
Creating an effective contact page is crucial for converting visitors into leads and customers. By keeping it concise, building trust, and providing multiple contact methods, you can encourage more visitors to reach out. Remember to choose a reliable contact form plugin and implement anti-spam measures to ensure smooth communication with your potential clients.