Apple’s annual Back to School promotion offers significant savings for students and educators looking to purchase new Apple devices. The 2025 deals are expected to provide substantial discounts on Macs, iPads, and accessories. Here’s what you need to know about Apple’s education offers for 2025.
Promotion Dates and Eligibility
Apple typically runs its Back to School promotion during different periods depending on the region:
- Australia, New Zealand, Brazil, South Korea: January 8 to March 13, 2025 (confirmed)
- United States and Canada: Expected mid-June to late September 2025
- United Kingdom and Europe: Expected early July to mid-October 2025
The promotion is available to current and newly accepted college students, parents buying for college students, and faculty/staff at all education levels. Some regions may require verification through services like UNiDAYS.
Expected Deals for 2025
Based on previous years and current trends, here are the likely offers for 2025:
Free AirPods or Apple Pencil
Students purchasing eligible Macs or iPads may receive:
- Free AirPods 4 with Active Noise Cancellation (worth approximately $299)
- Option to upgrade to AirPods Pro 2 or AirPods Max for an additional fee
- Free Apple Pencil Pro or USB-C Apple Pencil with iPad purchases
Eligible Products
- Macs: MacBook Air, MacBook Pro, iMac (possibly Mac mini)
- iPads: iPad Pro, iPad Air
Additional Savings
- Education pricing discounts (available year-round):
- Up to $200 off Macs
- Up to $100 off iPads
- 20% discount on AppleCare+
How to Access the Deals
Step 1: Visit Apple’s Education Store for your country.
Step 2: Verify your student or staff status if required (varies by region).
Step 3: Select your eligible products and add them to your cart.
Step 4: The promotion will be automatically applied at checkout.
Tips for Maximizing Your Savings
- Compare education store prices with other retailers, as sometimes third-party sellers offer better deals.
- Consider waiting for newer models if updates are expected soon (e.g., potential M4 chip devices).
- Check for additional student discounts on Apple Music and Apple TV+ subscriptions.
Regional Variations
Offers may differ slightly between countries:
- U.S. and Canada: In recent years, gift cards were offered instead of free AirPods.
- Europe and India: Discounts on AirPods or Apple Pencil purchases rather than free products.
- Australia and New Zealand: Returning to free AirPods offer in 2025 after previously offering gift cards.
Apple’s Back to School promotion provides a great opportunity for students to save on essential tech for their studies. Keep an eye on Apple’s education store as the promotion dates approach in your region to take advantage of these deals.