AirTag Price Drop: Apple's Bluetooth Trackers Hit New Low

Apple’s AirTags have become an indispensable tool for many iPhone users looking to keep track of their belongings. These small, disc-shaped devices use Bluetooth and Ultra Wideband technology to help locate lost items through Apple’s Find My network. Now, a significant price drop on AirTags makes them more accessible than ever before.

What Are AirTags?

AirTags are Apple’s answer to Bluetooth trackers. These coin-sized devices can be attached to keys, bags, wallets, or any item you want to keep tabs on. When paired with an iPhone, they leverage Apple’s vast network of devices to help locate lost items, even when they’re far from your personal Bluetooth range.

Key Features:

  • Precision Finding with U1 chip (on compatible iPhones)
  • Water and dust resistance (IP67 rated)
  • Replaceable CR2032 battery with approximately one year of life
  • Integration with the Find My app
  • Built-in speaker for audio alerts

The Current AirTag Deal

As of March 28, 2025, both Amazon and Best Buy are offering a substantial discount on AirTags:

  • 4-Pack of AirTags: $64.49 (35% off the regular $99 price)
  • Single AirTag: $22.99 (21% off the regular $29 price)

This brings the cost per AirTag in the 4-pack down to just over $16, making it an excellent time for users to invest in multiple trackers or try them for the first time.

Why Consider AirTags?

AirTags offer several advantages over other Bluetooth trackers, especially for those already in the Apple ecosystem:

Vast Find My Network

Apple’s Find My network consists of hundreds of millions of Apple devices worldwide. This extensive network significantly increases the chances of locating a lost item, even if it’s far from your last known location.

Precision Finding

For users with iPhone 11 or later models (excluding SE), the U1 chip enables Precision Finding. This feature provides directional guidance to locate your AirTag with remarkable accuracy.

Privacy and Security

AirTags are designed with privacy in mind. Location data is end-to-end encrypted, and Apple has implemented features to prevent unwanted tracking.

Easy Setup and Use

Like many Apple products, AirTags offer a seamless setup process and integrate smoothly with iOS devices through the Find My app.

Potential Drawbacks

While AirTags offer many benefits, there are a few considerations:

  • They require an accessory for attachment to most items, adding to the overall cost.
  • Full functionality is limited to Apple users, particularly those with recent iPhone models.
  • Battery replacement is required, though infrequently.

How to Make the Most of Your AirTags

To get the most value from your AirTags, consider these tips:

  1. Attach them to frequently misplaced items like keys, wallets, or remote controls.
  2. Use them for travel by placing an AirTag in your luggage.
  3. Keep track of pets by attaching an AirTag to their collar.
  4. Secure valuable equipment by discreetly attaching AirTags.
  5. Set up Family Sharing to allow family members to help locate shared items.

Looking Ahead: AirTag 2 Rumors

While the current deal on AirTags is attractive, it’s worth noting that rumors suggest Apple may release an updated version, potentially called AirTag 2, later this year. Speculated improvements include:

  • Enhanced range
  • Improved Ultra Wideband chip
  • Possible new form factors or sizes

However, the current model remains highly capable and this price drop makes it an appealing option for those not wanting to wait for a potential update.


The significant price reduction on AirTags presents an excellent opportunity for Apple users to adopt this useful technology. Whether you’re prone to misplacing items or simply want added peace of mind, AirTags offer a reliable solution at a more accessible price point. As with any tech purchase, consider your specific needs and how AirTags might fit into your daily life before making a decision.